Truth Initiative:
Don’t Waste Your Breath
There’s a million excuses you can make. We’ve heard them all.
“It’s just a social thing. Everyone does it when they go out. It’ll help me fit in.”
Don’t waste your breath.
“It helps me focus, get my schoolwork done, study for my exams.”
Don’t waste your breath.
“It helps me cope with anxiety.”
Don’t waste your breath.
“So what if it can kill me? Everything in life can kill me. You only live once.”
Don’t waste your breath.
And we agree, you do only live once. And you shouldn’t waste the short time you have here on Earth on nicotine.
Because no matter the excuse, here’s the truth.
Vaping is an addictive habit that pumps toxic chemicals into your lungs, making it harder to breathe, and making you more susceptible to tobacco-related disease.
Breathe better. Feel better. Live better without it.
Don’t waste your breath.
Activation: A Breath of Fresh Air
Ditch the vape on the first Saturday of every month and join us for a breath of fresh air at parks across the country. Hikes, outdoor yoga, paddleboarding, sunrises, runs - the list goes on. Find a community of people who are sick of wasting their breath on nicotine, and support each other in your journeys to quit.
Socials: Truth Wrapped
@truthorange will launch a social campaign with a short quiz that gives you your truth wrapped. The quiz will ask a few simple questions about how often you vape, what you typically vape, how much your vapes cost, etc. At the end, you will get your truth wrapped with an estimate of how many hits you took in the past year and how much you spent on vaping.
