Walmart+:
Bring It Home, Baby!
Embracing motherhood does not mean that new moms have to let go of all the things that they’ve always loved.
While their time is filled with lots of joy and lots of work, Walmart+ is here to bring them closer to the things that sparked joy even before their baby; and some activities that the baby can join in on too!
“The Bundle”
Miss going out and just want Italian food?
Need a spa night?
Want to feel zen?
Need to be immersed in a so-bad-its-good movie?
Walmart + has the supplies you need that allow you to get creative, have fun, and enjoy each new chapter of your life, all while maintaining your interests and hobbies.
Curated for any pastime you’re feeling.
App Mockups
This Mother’s Day, Walmart + is releasing their special BUNDLE feature on the app.
Just a simple tap of a button and an experience is brought to the comfort of your own home.
Ad Spot #1: Ciao Bella!
A new mom is attending to her baby looking visibly melancholic. She sees that a new Italian restaurant has opened in her city.
MOM: WOWWW, must be nice. *sighs* Wish I could be there.
Rolls eyes, tosses phone down then *POOF* the Walmart+ fairy appears within blue smoke.
THE ROCK: Ciao Bella! Girlll turn that frown upside down, No need to fear when the Walmart+ fairy is here. Tell me, what’s going on?
Picks up her phone and proceeds to show The Rock her friends on social media reviewing the new restaurant.
MOM: Being a new mom is great but sometimes I miss the things I used to do all the time.
THE ROCK: Don’t worry about it. Social Media is fake but you know what’s real? *snaps fingers and suddenly the dining room/living room is changed to a fancy Italian restaurant and Italian dinner music plays, he takes a bite of the pasta* This delicious pasta made from ingredients sent by Walmart. Grazi mille Walmart Plus.
MOM: *Shocked and in disbelief* Wow!!!
The Rock pours sparkling grape juice into a wine glass
MOM: Oh, I can’t drink wine right now-
The Rock puts his hand up
THE ROCK: Don’t you worry *Smolders and flips bottle over to reveal it being Sparkling Grape Juice* I knew that
The new mom grins and sips from the wine glass of grape juice
THE ROCK: “With Walmart+, FOMO does not exist. It brings the Italian experience to your home, take a look”
The new mom orders some items and looks content, smiling at the phone. The rock looks at the camera.
THE ROCK: “Walmart+, Bring it home, baby!”
Smiles with a sparkle on his tooth.
Ad Spot #2: Chill the Rock Out
Mom is frazzled (hair a mess) and running around, newborn baby is wailing, the house has baby bottles, diapers, toys, EVERYWHERE. Mom is trying to juggle keeping baby calm and cleaning up.
THE ROCK APPEARS, MOM gasps.
THE ROCK: Girl chill the rock out! *smolder*
The Rock snaps his fingers, and the ROCK and the mom are now wearing matching robes with face masks on, candles in the room, and spa music playing. Mom is looking around shocked at the changed setting/outfit. The house is sparkling clean, no sound of baby crying, and the lighting has shifted similar to the ambience of a calming, soothing, spa.
THE ROCK: So much going on in your life. Just relax. Its important to take care of yourself too.
The scene changes to Mom and the ROCK using foot baths and cucumbers on their eyes
MOM: * starts to relax but then* I should probably check on-
THE ROCK: *takes cucumbers off* Don’t fret… relax! *shows baby monitor and baby is sound asleep*
MOM: Oh wow, you know this is quite nice *closes her eyes and relaxes, puts cucumber back on*
THE ROCK looks at the camera, pulls out his phone with a screen on the Walmart Plus app pulled up, and breaks the fourth wall
THE ROCK: *whispers and takes cucumbers off* Bring it home baby *smiles with a sparkle in his tooth, puts cucumbers back on*
Cut to a blue screen with the Walmart Plus logo scrolling on a page titled “SPA NIGHT” that shows items such as a robe, face mask, nail polish, etc… “let us bring the spa to you, bring it home baby”
Ad Spot #3: Mama DJ
:30/ MAMA DJ
A new mom is sitting with her baby, listening to baby music. The music and visuals start to fade out and a memory of the woman dancing to EDM/House music fades in. She reminisces about how much she loves the music she used to dance to.
MOM: “I think it’s time to spice things up. What do you know about your mama back in her DJ days?” *Baby lullaby music in the beginning, then EDM music in her memory*
She goes on Walmart+ and orders a mixing table, speakers, and headphones. She also orders a baby DJ mixing table for her child.
When the Walmart+ order arrives at her house, she excitedly opens the bag and sets up the DJ set. She plays an EDM mix as her baby copies her on the baby DJ mixer. The baby dances happily to the music while admiring Mama.
Screen fades to blue with tagline “Bring it home, baby!” and Walmart+ logo appears.
Creative Team: Emma Kate Eyssen, Ali Ignacio